Carina Fiedeldey-Van Dijk, Ph.D.

Senior Research Scientist

Carina specializes in the statistical identification and relation of the intricate dynamics that drive customer and employee behavior for purposes of marketing and advancing the business of institutional clients. She actively works with clients to transform her blend of numerical and conceptual insights to corporate implementation. In studying customer performance, Carina takes into account not only demographic, socio-economic, cultural, acculturation and environmental characteristics, but importantly also motivational and attitudinal determinants, as well as educational, communicational and workplace issues. Her research expertise includes media-effect studies, sample efficacy, customer and employee satisfaction and loyalty, response-rate patterning, consumer conversion, custom profiling, brand imaging, and demographic and personal-styles segmentation or clustering, Her contributions cover a wide range of sectors.

Carina has given 41 presentations at scientific conferences (12 international), written nine books/chapters in books and 32 articles in journals and newsletters. She has also compiled hundreds of validation, reliability and norm reports in the form of executive summaries, marketing pieces, and developmental and technical reports, and has served on professional boards and as external editor. A seasoned lecturer, she has conducted numerous workshops and group sessions using a variety of aptitude and psychological tests, including the Myers-Briggs (MBTI), OPQ, EQ-i, MSCEIT, Strong Interest Inventory, MAB and many others, and has patented a structured observation technique.